RACHAEL VENEMA PHOTOGRAPHY
Meet Rachael Venema, a talented full-service luxury photographer with a passion for capturing those perfect family moments. Rachael approached us at with a clear vision for her brand, but she needed our guidance and creative expertise to bring it to life.
PACKAGE:
The Compact Brand
The Full Website
WHERE IT STARTED:
Rachael's main goal for this project was to elevate her outdated and look-like-everyone-else brand identity. She wanted her brand to have a more luxurious, warm, and inviting feel. And to ditch the difficult to read script font she had used for so long.
In addition, she wanted a website that was clear in both design and content, truly showcasing her services to potential clients. Her website pain points included an outdated design and struggles with managing the backend. She wanted her site to be easy to navigate and understand for potential clients.
BEFORE
AFTER
HOW IT’S GOING:
After working with us, Rachael's brand and website truly reflect her luxurious, done-for-you service.
Her brand identity now exudes luxury, warmth, and authenticity, capturing the attention of her ideal clients. This is done through using neutral creamy colours, simplistic and light fonts and soft shapes.
The clarity of her website design and content has made it easier for potential clients to understand her services. Rachael has seen a noticeable increase in inquiries and bookings, a testament to the impact of her elevated brand.
words from rachael:
“Field & Co created a brand that reflects exactly what I want in my brand and my website is now clear and allows a potential client to understand exactly what services I offer. I loved your expertise and how easy it was to work with all of you. The tools you use to communicate with me are excellent and the way you held my hand and navigated through the process was outstanding. Content was really important to me and the questionnaires you had me fill out really helped you understand my vision. I appreciated every step of the process and love the final brand and website design.”
– Rachael Venema, Founder