WILLIAMS OUTDOORS
Elevating a Premium Landscaping Brand in The Blue Mountains
PACKAGE:
FOUNDATIONS BRAND & WEBSITE
PROJECT GOALS:
Williams Outdoors had built a strong reputation through quality work and word-of-mouth, but their brand and website told a very different story.
Outdated visuals and unclear messaging weren’t reflecting the level of craftsmanship, detail, and premium service they were actually delivering. To continue growing and attract higher-end projects, they needed a brand that matched the experience.
The goal was simple:
Create a brand presence that feels as elevated, intentional, and high-end as the spaces they design, without crossing into anything that feels overdone or pretentious.
THE SOLUTION:
The result is a cohesive, elevated brand that finally matches the level of work Williams Outdoors is known for.
A refined, premium identity that builds trust instantly
Clear, strategic messaging that communicates value and converts
A modern website that feels effortless to navigate
A consistent brand presence across every touchpoint—from job site to digital
FROM THE CLIENT’S POV:
Working with Kate at Field & Co on our rebrand and new website was a great experience from start to finish. She took the time to really understand the heart of our company and translated that vision into a brand that feels authentic to who we are and where we’re headed.
She was incredibly patient with us throughout the process as we took time to consider the thoughtful options she put forward, while always staying committed to making sure every detail was carefully considered and well executed.
The process felt truly collaborative and well guided, and the final result is a brand and website that feels clean, intentional, and aligned with the quality of work we strive to deliver. We’re really proud of the outcome and grateful for Kate’s care and creativity throughout the project. I wouldn’t hesitate to recommend Field & Co to anyone looking for a design partner who truly listens and is committed to getting the details right.
– Luke Williams, Founder